Battle gore deodorant?

Some of the most interesting marketing campaigns can be related to tourism. Wisconsin has a pretty new one that features the cast of "Airplane!" but I think they've been outdone by our friends overseas.

A tourism agency in York, England has developed a new line of body sprays for men meant to "capture the aromas of Viking-era York and the fierce raiders that conquered the city." The body spray has been dubbed "Norse Power" comes in a variety of scents including battle gore, sweat, pine, meat, mead, seawater, and smoke.

That's a bit of a change from the "Clean Comfort" or "Artic Rush" or whatever I use now. And I don't know why this would make me want to go to England.