Subscription clubs are pretty popular these days, whether you're getting beer or bacon or razors or whatnot. This particular club, however, I'm not sure.
It's called Ankle Swagger, and here are the different packages.
Seems like a good idea conceptually, but WHO THE HELL IS PAYING $12 FOR A PAIR OF SOCKS? New socks are one of my favorite things in the whole world (seriously) but I can't justify that price. $3 for a package of razors? Yes. Sign me up. Four times that for one pair of socks? I'm out.