If you have to stop while reading a story and legitimately ask yourself "Is this cannibalism?" then it's probably not a good sign.
The start-up is called BiteLabs and they propose to take DNA from celebrities and in turn, "grow" artificial meat which will be turned into artisinal salami.
Still not kidding.
Their website suggests "using" such celebrities as Kanye West, Ellen Degeneres, Jennifer Lawrence and James Franco.
That's what the site suggests. I hope this is a prank. I really do. I'm extremely skeptical, and I can't see anyone signing off on doing this. Except maybe Kanye. He's crazy.