I understand why some would love it, and I think, on some level, all women do. Or at least they want to love it. Flowers, chocolates, special treatment, so on and so forth, blah de blah. For some, it's very materialistic. I've seen that first hand, and....it's not my favorite. Sorry ladies.
Some see it more as a special opportunity to spend extra time with that person they care about. Boooooooooooooooooooring. What a crock of bs. That's the line they say because that's what they feel they are "supposed" to say. For a minuscule minority, that sentiment is probably genuine. But that's a fraction of the female population. In my
Do I seem cynical? Yes. Do I have reason to be? In my opinion, yes. (Long story there. (Kind of.))
But let me iterate something. MEN - IF YOU HAVE A VALENTINE, THEY HAVE EXPECTATIONS. You don't have to go overboard, but a genuine gesture goes a looooooong way.